Email templates
30 short email templates for cold outreach, follow-ups, breakups, meeting requests, re-engagement, permission passes and introductions. Each one is written for a specific situation, asks for one thing, and comes with notes on when to use it and why it works. Copy one, fill in the placeholders, and verify the list before you send.
There are no reply-rate claims here. A template is a starting point, not a result, and the numbers other libraries quote are rarely measured. What we can say is that every one of these is short, honest about who is writing and why, and free of the tricks that get mail filtered, like a fake “Re:” on a first email.
Cold outreach
All cold outreach templatesFirst emails to people who have never heard of you.
Cold email after a conference or event
Writing to a speaker or attendee from a conference or meetup you both went to, when you did not actually talk. It uses the shared event as context without pretending you met.
73 wordsCold email from a SaaS founder to an operations lead
A founder writing to an operations lead at a company that probably runs a process by hand that your product automates. The ask is a yes or no on whether the problem is real, not a call.
80 wordsCold email from an agency to a local business owner
An agency or freelancer writing to the owner of a local business (a plumber, a dentist, a florist) about one problem you can see on their website or listing, offering a free fix-list rather than a sales call.
83 wordsPartnership pitch to a complementary company
Proposing an integration, referral swap or co-marketing to a company that sells something complementary to the same customers. The ask is a short call with a specific proposal, not 'exploring synergies'.
101 wordsRecruiter email to a passive candidate
A recruiter or hiring manager writing to someone who is not job hunting. It gives them the facts they would ask for first (role, range, location) so they can decide in one read.
79 wordsFollow-up
All follow-up templatesSecond and third touches that add something new.
Follow-up after a missed meeting
Sent after a prospect misses a scheduled call. It offers to reschedule without guilt and gives an honest way to call it off.
64 wordsFollow-up after sending a proposal
A week or so after sending a proposal, quote or pricing, when the prospect has not responded. It offers a smaller option and asks what is in the way.
74 wordsFollow-up email after a meeting
Sent the same day as a sales or discovery call. It records what was said, who owns each next step and when you will talk next, so nothing drifts.
67 wordsFollow-up email that adds a useful resource
The second email in a cold sequence, sent a few days after the first got no reply. It adds one useful thing related to the problem you raised, with no new ask.
55 wordsFollow-up email with a new angle
A second or third email that tries a different benefit from the first. If the first email was about saving time, this one is about something else they may care about more, such as error rates or visibility.
76 wordsBreakup
All breakup templatesThe last email in a sequence, sent so the thread can close cleanly.
Breakup email asking for the right person
A last email for when you suspect the silence means you picked the wrong contact. It asks for a pointer, then stops.
65 wordsBreakup email for a stalled deal
For a qualified opportunity that went silent after real conversations. It tells the buyer you are closing it on your side and asks, briefly, what happened.
78 wordsBreakup email offering to check back later
A final email for prospects whose silence might be about timing: budget cycles, a busy season, or a project that has not started yet. It asks for a month, not a meeting.
56 wordsBreakup email that closes the loop
The last email in a cold outreach sequence, after two or three unanswered messages. It tells the reader you will stop and means it.
59 wordsMeeting request
All meeting request templatesAsking for time on someone's calendar, with an agenda attached.
Customer research interview request
A product team or founder asking existing customers or users for a 20-minute interview to understand how they work. It promises no pitch and keeps the promise.
72 wordsDemo offer to a trial user
A SaaS company writing to someone midway through a free trial who signed up but has not reached the step where the product becomes useful. It offers help with that step, not a general demo.
75 wordsMeeting request before a conference
Writing a week or two before an event to ask someone who will be there for a 15-minute coffee or stand visit. It works because you are both going to be in the same place anyway.
60 wordsMeeting request with a clear agenda
Asking a prospect, partner or stakeholder for a short call when they already know who you are. It spells out what the call is for so they can say yes without asking.
66 wordsRe-engagement
All re-engagement templatesReaching people who went quiet: lapsed trials, old leads, past customers.
Email to revive an old lead
Writing to a prospect who showed real interest months ago, had a call or requested pricing, and then went quiet. It gives a reason to write now and lets them close it in a word.
45 wordsNudge for a user who signed up but never started
Sent to people who registered for a product or service but never did the first meaningful action. It suggests one small first step and offers a clean way out.
58 wordsRe-engagement email after a trial ends
Sent a few weeks after a free trial ended without a purchase. It asks why, plainly, and mentions one improvement that addresses a common reason people leave.
72 wordsWin-back email to a cancelled customer
Writing to a customer who cancelled a few months ago, when something has genuinely changed that relates to why they left.
60 wordsList cleaning and permission pass
All list cleaning and permission pass templatesConfirming who still wants your email before you remove the rest.
Email offering subscribers fewer emails
Sent to subscribers whose engagement is falling but who have not gone fully quiet. It offers less email rather than none, before you consider a sunset.
46 wordsPermission pass email before a list cleanup
Sent to an old or inactive segment before you clean the list. Subscribers click to stay; everyone who does not is removed on a stated date.
68 wordsReconfirmation email after a list migration
Sent after you switch email provider, merge lists after an acquisition, or inherit a list whose consent records are incomplete. It explains the change and asks people to opt back in.
54 wordsSunset email before suppressing inactive subscribers
The last email an inactive subscriber receives under your sunset policy. If they do not click, they are suppressed and stop getting your mail.
61 wordsIntroductions and referrals
All introductions and referrals templatesAsking for an introduction, making one, and following up on a referral.
Asking a contact for an introduction
Asking a colleague, investor or former client to introduce you to someone they know. It includes a ready-to-forward paragraph so the favour costs them almost nothing.
86 wordsAsking a happy customer for a referral
Asking an existing customer, soon after a clear win, whether they know someone in a similar position who could use what you do.
73 wordsCold email after a referral
Writing to someone a mutual contact told you to contact, when the contact did not make a formal introduction. The referrer's name goes in the first line.
59 wordsDouble opt-in introduction email
When you are the connector. You write to one person first to ask whether they want the introduction, and only connect the two if they say yes.
70 wordsVerify your list before you send
The best template still bounces off an address that does not exist, and a high bounce rate is the quickest way to get a sending domain throttled. The free list check shows how much of a CSV would bounce, without uploading the file.