Follow-up after sending a proposal
A week or so after sending a proposal, quote or pricing, when the prospect has not responded. It offers a smaller option and asks what is in the way.
- Category:
- Follow-up
- Length:
- 74 words
Subject line options
- {{project}} proposal: a smaller option
- Questions on the {{project}} proposal?
The email
Hi {{first_name}},
Checking in on the {{project}} proposal I sent on {{date}}.
Proposals usually stall for one of three reasons: the price, the timing, or something in the scope that doesn't fit. If it's one of those, tell me which and I'll see what I can change.
For example, we could start with {{smaller_scope}} for {{smaller_price}} and decide on the rest after that.
Is there something in the way I can help with?
{{your_name}}Highlighted {{placeholders}} are the parts to replace. If you cannot fill one with something true and specific, cut the sentence rather than leaving it generic.
When to use it
Use it seven to ten days after sending a proposal you discussed on a call, when the prospect has gone silent. Silence after a proposal is rarely a considered no; it is usually an unanswered internal question.
Only offer a smaller scope you would genuinely be happy to deliver at that price. If there is no smaller version, drop that paragraph and keep the question.
Why it works
- Naming the usual reasons makes them easy to say. People avoid writing "it's too expensive". Giving them the words makes a useful reply far more likely.
- The smaller option keeps the deal alive. A first phase is easier to approve than a full project.
- It is a question, not a deadline. No fake expiry dates, which buyers see through and resent.
Before you send
Proposals usually go to someone you have already spoken to, so the address is likely good. But if you are copying in a finance contact or a new decision-maker, check their address with the free email checker first. A bounce on a proposal thread looks careless.