Follow-up email with a new angle
A second or third email that tries a different benefit from the first. If the first email was about saving time, this one is about something else they may care about more, such as error rates or visibility.
- Category:
- Follow-up
- Length:
- 76 words
Subject line options
- A different question about {{topic}}
- {{company}} and {{new_problem}}
The email
Hi {{first_name}},
My last email was about {{first_angle}}. That may not be your problem, so here's a different question.
When {{situation}} happens at {{company}}, how do you find out? For most teams we talk to, the answer is {{common_answer}}, usually after {{consequence}}.
{{product}} flags it the same day. If that's useful, I can show you what it would have caught in your last month of {{data}}.
Worth a look, or should I leave it there?
{{your_name}}Highlighted {{placeholders}} are the parts to replace. If you cannot fill one with something true and specific, cut the sentence rather than leaving it generic.
When to use it
Use it when your product solves more than one problem and you do not know which one this reader feels. The first email bets on one pain; this one tests another.
Keep the new angle real. If the product only does one thing, a second angle will sound invented, and a plain breakup email is the better next step.
Why it works
- It admits the first email may have missed. That is honest, and it reads as listening rather than repeating.
- It asks about their process. A question about how they find out about a problem is easy to answer and tells you a lot.
- The close gives an easy out. "Or should I leave it there?" makes a no just as easy as a yes, which is what earns replies.
Before you send
By the third touch, the addresses that were never going to arrive have usually shown up as bounces. Remove them before this send, and verify any contacts you added to the sequence since with the free list check.