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Breakup templates

Breakup email asking for the right person

A last email for when you suspect the silence means you picked the wrong contact. It asks for a pointer, then stops.

Category:
Breakup
Length:
65 words

Subject line options

  • Wrong person for {{topic}}?
  • Who handles {{topic}} at {{company}}?

The email

Hi {{first_name}},

I've reached out a couple of times about {{topic}}. I may simply have the wrong person, which would explain the silence.

If someone else at {{company}} looks after {{area}}, could you point me to them? A name is plenty.

If it's you and the answer is just "not now", no reply needed. This is the last you'll hear from me on it.

{{your_name}}

Highlighted {{placeholders}} are the parts to replace. If you cannot fill one with something true and specific, cut the sentence rather than leaving it generic.

When to use it

Use it when your targeting was a guess, for example when you picked a title from a company page without being sure who owns the budget. It is less suitable when you know you have the right person; use closing the loop instead.

If they do point you to a colleague, write to that person using the referral follow-up template and name who sent you.

Why it works

  • It is the easiest possible ask. Forwarding a name takes seconds and feels helpful rather than salesy.
  • It reframes silence without blame. Assuming you picked the wrong person is generous and often true.
  • It still ends the sequence. The reader knows this is the final email either way.

Before you send

If you get a name back, you will probably have to guess the address. Generate the likely formats with the email permutator and confirm the right one with the free email checker before writing to them.

Verify your list before you send

The best template still bounces off an address that does not exist, and a high bounce rate is the quickest way to get a sending domain throttled. The free list check shows how much of a CSV would bounce, without uploading the file.

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