Reconfirmation email after a list migration
Sent after you switch email provider, merge lists after an acquisition, or inherit a list whose consent records are incomplete. It explains the change and asks people to opt back in.
- Category:
- List cleaning and permission pass
- Length:
- 54 words
Subject line options
- {{brand}} emails are moving. Please confirm
- Still want to hear from {{brand}}? Please confirm
The email
Hi {{first_name}},
You're receiving this because you signed up for {{original_list}}. {{change_explanation}}, so we're checking that you still want to hear from us.
What you'd get: {{what_they_get}}, about {{frequency}}.
Confirm here: {{confirm_link}}
If you don't confirm by {{deadline}}, we'll delete your address from our mailing list. Our privacy policy is here: {{privacy_link}}
{{your_name}}
{{brand}}Highlighted {{placeholders}} are the parts to replace. If you cannot fill one with something true and specific, cut the sentence rather than leaving it generic.
When to use it
Use it whenever the basis for emailing someone has changed or is uncertain: a new sender name, a merged list, or an inherited list without clear consent records. It is the honest way to turn "we think they agreed" into "they agreed".
Depending on where your subscribers are, the law may require fresh consent in some of these cases. This template is not legal advice; check the rules that apply to you.
Why it works
- It explains why they are hearing from you. The single biggest cause of spam complaints after a migration is people not recognising the sender.
- It says what they would be signing up for, and how often.
- The deadline and the deletion are explicit, which is clear for the reader and gives you a clean, auditable list.
Before you send
Inherited and merged lists are the riskiest lists you will ever send to. They often contain old, mistyped and abandoned addresses, and sometimes spam traps. Verify the full list with the free list check before the reconfirmation email, and send only to addresses that pass.