Double opt-in introduction email
When you are the connector. You write to one person first to ask whether they want the introduction, and only connect the two if they say yes.
- Category:
- Introductions and referrals
- Length:
- 70 words
Subject line options
- Would you like an intro to {{other_name}}?
- Intro to {{other_company}}, if useful
The email
Hi {{first_name}},
{{other_name}}, who {{other_role}} at {{other_company}}, asked if I could introduce you. They're working on {{topic}} and would like 15 minutes of your thoughts.
I've known {{other_name}} for {{how_long}}, and I think the conversation would be useful to you too because {{mutual_benefit}}.
Would you like me to connect you? A yes or no is all I need, and I'm happy to pass on a no without any explanation.
{{your_name}}Highlighted {{placeholders}} are the parts to replace. If you cannot fill one with something true and specific, cut the sentence rather than leaving it generic.
When to use it
Use it every time you make an introduction for someone who wants something: a sale, advice, a job. Only skip the double opt-in when both people have already asked to meet each other.
If the answer is no, tell the requester politely without passing on details. The person who said no trusted you with that.
Why it works
- It protects your contact's time. That is why people keep trusting you as a connector.
- It explains why you think it is worth their time, and that you can vouch for the other person.
- It makes no a safe answer, so a yes means something.
Before you send
When you do connect the two, copy both addresses carefully from your own contacts rather than retyping them. If you are unsure of one, check it with the free email checker. An introduction that bounces off one person looks like the other was ignored.