Introductions and referrals email templates
Introductions spend someone else's goodwill, so these make the favour as small as possible: a forwardable paragraph, a clear reason the two people should talk, and an easy way for anyone involved to decline.
Asking a contact for an introduction
Asking a colleague, investor or former client to introduce you to someone they know. It includes a ready-to-forward paragraph so the favour costs them almost nothing.
86 wordsAsking a happy customer for a referral
Asking an existing customer, soon after a clear win, whether they know someone in a similar position who could use what you do.
73 wordsCold email after a referral
Writing to someone a mutual contact told you to contact, when the contact did not make a formal introduction. The referrer's name goes in the first line.
59 wordsDouble opt-in introduction email
When you are the connector. You write to one person first to ask whether they want the introduction, and only connect the two if they say yes.
70 wordsVerify your list before you send
The best template still bounces off an address that does not exist, and a high bounce rate is the quickest way to get a sending domain throttled. The free list check shows how much of a CSV would bounce, without uploading the file.