Lead scoring tool: score a lead list by job title, email domain and country
In short: Gives every row a score from rules you set: seniority read from the title (founder, C-level, VP, director, manager...), target departments, title keywords, excluded words, company vs free webmail, role addresses like info@, and target countries. Grades A to D, sorted highest first, with every point listed per row. Limit: Rules can't see buying intent, budget or timing; the score is a fit estimate from three columns.
Upload a CSV with a title column (and email and country if you have them), adjust the points, and press Score leads. Each row gets points for seniority and department from its title, for a company email or against a free or role address, and for a target country, then an A to D grade. The reasons column shows every point.
Price: this tool is free. Checking a whole email list is from $9/mo, and the first 100 checks are free with Google, no card. See pricing
Email: company domain +10, free webmail or ISP −10, role address like info@ −10, no email −20. Grades: A 50+, B 30–49, C 15–29, D below.
Sample result
8 leads scored: 3 A, 2 B, 1 C and 2 D, highest first.
- Leads
- 8 scored
- B / C / D
- 2 / 1 / 2
- Rules
- Title, email, country
What this means for you
Send this week's capacity to the A and B leads; every point is listed so you can check it.
- Seniority from the job title
- Target departments and keywords
- Free and role emails penalised
- A to D grades, sorted
- Lead scoring
- Prioritise
- CSV
By SimpleVerifier Team · Last updated · Runs in your browser; nothing you paste is sent to us
Also in: Português (Brasil) · Español
How do I check the best leads' addresses before sending?
- Download the A and B leads here.
- Upload the file at /verify. Every address gets a live mailbox check, and valid, risky and invalid download as separate files. The first 100 email checks are free with a Google sign-in, no card.
- Start the sequence with the valid A and B leads.
How do I score leads by job title and email domain?
- Export the list with title, email and country columns (Apollo, Sales Navigator and most CRMs have them).
- Set the points: seniority levels, the departments you sell to, title keywords, words to exclude and target countries.
- Press Score leads; the list comes back sorted highest first with a grade and the reasons for each score.
- Download the A and B leads for the first sequence, or the whole scored file to import into your CRM.
Example
- You enter
- 8 leads with title, email and country, Sales as the target department and the United States and Canada as target countries, for example
VP of Salesat a company domain in the United States andFounder & CEOon a gmail.com address. - You get
- 3 A leads (VP of Sales 70, Head of Revenue Operations 65, Director of Sales 55), 2 B, 1 C and 2 D (Software Engineer 12, Marketing Intern −10); the founder on Gmail scores 30 (owner +30, free webmail −10, United States +10). Every row lists its points in score_reasons.
- Limits
- Runs in your browser with no row cap; an uploaded file can be up to 25 MB.
What does a simple lead score do for a cold list?
It decides the order. With a daily sending cap, the first few hundred emails should go to the people most likely to buy: the VP of Sales at a company domain in a country you serve, before the intern on a Gmail address. A score turns a list of thousands into a ranked queue you can work from the top.
This one is rules, not a model. Nothing is predicted from your past deals; each row's score is the sum of points you can see and change, and the score_reasons column shows them ("VP +25; Sales +15; Company email +10"), so anyone can check a grade by hand and the rules can be rebuilt in a CRM.
Which rules are used, and what are the defaults?
Seniority from the job title, using the same rules as the job title seniority filter: owner or founder 30, C-level 30, VP 25, director or head 20, manager 12, senior individual contributor 6, other individual contributor 2, intern 0. Target departments +15, any title keyword +10, any excluded word (student, intern, retired, assistant to by default) −30.
Email: a company domain +10, free webmail or an internet provider's mail −10, a role address like info@ or sales@ −10, no email −20. A target country +10, read from a country or location column. Grades: A at 50 or more, B 30 to 49, C 15 to 29, D below 15.
Who uses this tool, and for what?
- Cold emailers
- Send the first week's capacity to the A leads and park the D leads.
- SDR teams
- Rank a territory's accounts before splitting them between reps.
- Agencies
- Show a client why a lead list was trimmed, with the reasons for each grade.
- RevOps
- Prototype a scoring model on a CSV before building it in the CRM.
What can’t this tool tell you?
- Rules can't see buying intent, budget or timing; the score is a fit estimate from three columns.
- Seniority comes from title patterns, so an unusual title can land in the wrong level.
- A free webmail address is penalised by default, which is wrong for small-business owners who use one; change the points if that's your market.
- It can't tell whether the email addresses on the list exist.
Common questions
- How do I score leads in Excel or Google Sheets?
- With an IF or IFS formula per rule and a SUM, plus lookup tables for seniority, which gets long quickly. Score the file here instead; the score_reasons column shows exactly which rules fired so you can rebuild them as formulas.
- Does it use company size or industry?
- No; it scores what most lead exports have: title, email and country. Filter by company size or industry in the database before you export.
- Is a high score a sign the email will be read?
- No. The score is about fit, not deliverability. A grade A lead with an invalid address still bounces, so check the addresses before sending.
- Is my list uploaded?
- No. It is read and scored in your browser and nothing is sent anywhere.
A tidy list can still be full of dead addresses.
Extracting, deduplicating and syntax checks all work on the text of an address. None of them can tell whether the mailbox exists. Only the server that hosts it can answer that, through an SMTP check, and that is what the paid product does.
- Upload the cleaned file as it is: CSVs up to 100,000 rows
- A real SMTP mailbox check on every row, with catch-all detection
- Small list? Starter at $9/mo covers 2,500 emails a month, cancel anytime
Plans from $9 a month, cancel anytime, no contract. Sign in with Google and your first 100 email checks are free, no card. The free tools stay free either way.