Job title seniority filter: keep the decision-makers in a lead list
In short: Reads the job title column and gives every row a seniority level (owner or founder, C-level, VP, director or head, manager, senior IC, IC, intern) and a department, then splits the list by the levels you tick. Sr., Mgr, SVP and VP spellings are understood. Limit: Rules can misread unusual titles; "Chief Happiness Officer" is C-level by its words, whatever the role is.
To filter a lead list by seniority, upload the CSV with a job title column and tick the levels to keep, such as owner, C-level, VP and director. Every title gets a seniority level and a department (sales, marketing, engineering and so on), and you download the kept leads and the rest as two files with both columns added.
Price: this tool is free. Checking a whole email list is from $9/mo, and the first 100 checks are free with Google, no card. See pricing
Sample result
8 leads sorted by title: 3 decision-makers kept (owner, VP, director), 5 in the other file.
- Seniority
- 3 kept
- Levels kept
- 4
- Other levels
- 5
What this means for you
Send the sequence to the people who can say yes; keep the rest for a later round.
- Sr., Mgr, SVP and VP understood
- Assistants aren't read as C-level
- Department added per row
- Tick levels to re-sort
- Leads
- Titles
- CSV
By SimpleVerifier Team · Last updated · Runs in your browser; nothing you paste is sent to us
How do I check the decision-makers' addresses before the sequence?
- Download the kept leads here; every column is kept, with seniority and department added.
- Upload the file at /verify. Every address gets a live mailbox check, and valid, risky and invalid download as separate files. The first 100 email checks are free with a Google sign-in, no card.
- Load the valid file into your sequence.
How do I filter a lead list by job title seniority?
- Upload the lead CSV or Excel file, or paste it. The title column is found by a header such as title, job title, position or role.
- Tick the levels to keep. Owner, C-level, VP and director are ticked to start.
- Press Sort by seniority. Each title shows its level and department; tick or untick levels to re-sort without uploading again.
- Download the kept leads and the other levels, each with seniority and department columns added.
Example
- You enter
- 8 leads: Co-Founder & CEO, SVP Sales, Head of Growth, Sr. Marketing Mgr, Account Executive, Marketing Intern, Executive Assistant to the CEO and one blank title, keeping owner, C-level, VP and director.
- You get
- 3 kept: the co-founder (Owner), the SVP (VP, Sales) and the head of growth (Director, Marketing). The marketing manager, account executive, assistant (IC, not C-level), intern and the blank title go to the other file.
- Limits
- Runs in your browser with no row cap; an uploaded file can be up to 25 MB.
How are job titles turned into seniority levels?
By rules, most senior first: founder, co-founder and owner are Owner; chief, CEO, CFO, CTO and the other C-titles, president and managing director are C-level; VP, SVP, EVP and partner are VP; director, head of and general manager are Director; manager, lead and supervisor are Manager; senior, staff, principal and architect are Senior IC; everything else with a title is IC, and intern, student and trainee are Intern.
Abbreviations are expanded first (Sr., Mgr, Dir, VP, Hd), and assistant titles are caught before the rule they mention, so "Executive Assistant to the CEO" is an IC, not C-level. "Partner Manager" is a manager, not a partner.
How is the department chosen?
From keywords in the title: sales (account executive, business development, SDR, revenue), marketing (growth, brand, content, demand gen), engineering, product and design, IT and security, finance, people and HR, operations, customer success and support, and legal. Founders and CEOs with no function in the title are Executive; anything else is Other.
Should cold email go only to the most senior people?
Not always. Founders answer at small companies; at larger ones the head of the team that owns the problem is usually a better first contact than the CEO. Pair this with limit contacts per company to send to two or three people per account instead of everyone, which also keeps you from hitting one company's mail server with dozens of messages in a day.
Is this better than filtering the title column in Excel?
| This tool | Excel text filter | |
|---|---|---|
| Sr., SVP, Mgr spellings | Understood | One filter each |
| "Assistant to the CEO" | IC | Caught by "CEO" |
| Department | Added per row | Another set of filters |
| Re-sort by other levels | Tick a box | Redo the filters |
Who uses this tool, and for what?
- Cold emailers
- Cut a 10,000-row Apollo or Sales Navigator export down to the directors and up before it goes into a sequence.
- SDR teams
- Route C-level and VP leads to account executives and the rest to SDRs, by the seniority column.
- Agencies
- Show a client how many decision-makers their purchased list actually has.
- Event marketers
- Split a registrant list into executives and practitioners for different follow-ups.
What can’t this tool tell you?
- Rules can misread unusual titles; "Chief Happiness Officer" is C-level by its words, whatever the role is.
- The same title means different things at a 10-person company and a 10,000-person one.
- Titles in lead databases go stale when people change jobs, and the email address often goes with them.
- It can't tell whether the addresses still work.
Common questions
- What does it do with titles in other languages?
- Common German, French and Spanish words (Geschäftsführer, directeur, gerente, Leiter) are read; other titles fall back to IC with department Other, so check those rows.
- What happens to rows with no title?
- They get the level No title. Tick it to keep them, or leave it off to put them in the other file.
- Is "Head of" a director or a VP?
- Director. Company sizes make these levels overlap; if heads of matter to you as much as VPs, tick both.
- Is my list uploaded?
- No. Titles are sorted in your browser, and nothing is sent unless you choose to check the addresses afterwards.
A tidy list can still be full of dead addresses.
Extracting, deduplicating and syntax checks all work on the text of an address. None of them can tell whether the mailbox exists. Only the server that hosts it can answer that, through an SMTP check, and that is what the paid product does.
- Upload the cleaned file as it is: CSVs up to 100,000 rows
- A real SMTP mailbox check on every row, with catch-all detection
- Small list? Starter at $9/mo covers 2,500 emails a month, cancel anytime
Plans from $9 a month, cancel anytime, no contract. Sign in with Google and your first 100 email checks are free, no card. The free tools stay free either way.