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Permanent failure — do not retry

SMTP 550 5.4.5

daily sending limit exceeded (Gmail)

SMTP 550 5.4.5 is Google's "daily user sending limit exceeded". Your Gmail or Google Workspace account has sent more messages or recipients than Google allows in a rolling day, and it will refuse further sends until the limit resets. It is about your account, not the recipient.

How it appears

550 5.4.5 Daily user sending limit exceeded.

550 5.4.5 Daily SMTP relay limit exceeded for user.

What causes it

  • A campaign or mail merge was sent from an ordinary Gmail or Workspace mailbox.
  • An app or script sending through your account sent more than expected.
  • The SMTP relay service hit its own daily limit for the user.

How to fix it

In order — try the first one first.

  1. Wait for the limit to reset. Google's limits work on a rolling 24-hour window.
  2. Move bulk and cold sending to a dedicated sending service built for volume.
  3. Check the account for apps or scripts you did not expect to be sending.
  4. Do not remove the recipients. They were never contacted.

Common questions

What does SMTP 550 5.4.5 mean?
SMTP 550 5.4.5 is Google's "daily user sending limit exceeded". Your Gmail or Google Workspace account has sent more messages or recipients than Google allows in a rolling day, and it will refuse further sends until the limit resets. It is about your account, not the recipient.
Should I retry a 550 5.4.5 error?
No. 550 is a permanent failure, so the message will never be delivered no matter how many times you try. Remove the address — repeated sends to permanent failures are one of the main signals mailbox providers use to throttle a sender.
How do I fix SMTP 550 5.4.5?
Wait for the limit to reset. Google's limits work on a rolling 24-hour window.

Other 550 replies

Last reviewed 2026-09-11

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