ESP suspension appeal builder: write the reply to an account review
In short: Builds a plain reply to an ESP account review or suspension from what you tick: the cause, where contacts come from, changes already made, numbers removed and remaining, and how they prevent a repeat. Follows the structure Amazon SES, HubSpot and Mailgun publish, warns about purchased lists and planned-not-done steps, and says where each platform takes the reply. Limit: It writes from what you tick; it can't check that the changes were made, and a reviewer will.
Pick the platform and what the notice was about, describe the cause, tick where your contacts come from and the changes you've already made. The tool writes a reply in the order reviewers ask for (cause, changes made, how they prevent a repeat), says where that platform takes it, and warns about anything that weakens it, such as a purchased list or a step you haven't done yet.
Price: this tool is free. Checking a whole email list is from $9/mo, and the first 100 checks are free with Google, no card. See pricing
What happened and what you’ve done
Written in your browser. Nothing is sent anywhere, and nothing here guarantees reinstatement.
Sample result
A reply to the Amazon SES review: cause, 6 changes made, 4,000 removed, how it stops a repeat.
- Platform
- Amazon SES
- Changes listed
- 6
- Send it to
- Support Center case
What this means for you
Send it in the SES Support Center case once every ticked change is really done.
- Cause, changes, prevention
- Where each platform takes it
- Warns on purchased lists
- Warns on planned-not-done steps
- Suspension
- Appeal
- ESP review
By SimpleVerifier Team · Last updated · Runs in your browser; nothing you paste is sent to us
How do I verify the list before I say it's clean?
- Export the segment behind the incident, not only the addresses that already bounced.
- Upload it at /verify. Valid, risky and invalid download as separate files. The first 100 email checks are free with a Google sign-in, no card.
- Remove the invalid file, keep risky and unknown out of the first sends back, and put the numbers in the reply.
How do I write an appeal for a suspended email account?
- Do the cleanup first: find the import or segment behind the incident, remove it or verify it, and suppress bounces and complaints.
- Pick the platform and the issue, and describe the cause in one or two specific sentences, with dates.
- Tick only the changes you've already made, and add the numbers removed and remaining.
- Fix anything flagged, fill the [brackets], read every line and send it where the tool says.
Example
- You enter
- Amazon SES, a bounce review, a 2023 trade-show import of 4,000 addresses as the cause, signup form, double opt-in and event registrations as sources, and six changes ticked including removing the import, verifying the rest and bounce notifications.
- You get
- A reply to the SES Support Center case in five parts: the cause, where contacts come from, the six changes with 4,000 removed and 18,200 remaining, how they prevent a repeat, and how bounces are tracked and new addresses validated. No warnings for this input.
- Limits
- Runs in your browser.
What reviewers ask for
Amazon SES is the most explicit. Its sending review FAQ asks for the root cause, a list of the changes you've made ("only include the steps you've already implemented, not the steps you plan to implement") and how they prevent a repeat; for bounces it also wants how you track bounces and how you make sure new addresses are valid. HubSpot's appeal, from the Health tab, asks about contacts not emailed in 12 months, contact sources and permission, and can be submitted only once.
Mailgun asks how the list was cleaned, how you obtain addresses, what you send and whether it's double opt-in (poor mailing list). Brevo's campaign suspensions get one self-service reactivation in the Deliverability Center (Brevo suspension). The letter follows that shared order.
What makes an appeal fail
Vague promises, steps that haven't happened, and lists that shouldn't have been mailed. "We removed 3,100 addresses from a 2023 trade-show import and verified the remaining 18,000" tells a reviewer more than "we cleaned our list". Removing only the contacts that already bounced rarely satisfies anyone: HubSpot notes those are suppressed automatically and removing them alone won't restore sending.
Purchased, rented and scraped lists break the terms of most platforms. If the tool sees one ticked, it says so: remove those contacts first, and say you have. Nothing here guarantees reinstatement; the platform decides.
Who uses this tool, and for what?
- SaaS teams on SES
- Answer a bounce or complaint review case with the structure SES asks for.
- Marketing managers
- Prepare HubSpot's one-time appeal with the numbers ready before pressing Start.
- Agencies
- Write a client's Mailgun or Brevo reinstatement request after cleaning their list.
What can’t this tool tell you?
- It writes from what you tick; it can't check that the changes were made, and a reviewer will.
- Where to send it comes from each platform's help page; for SendGrid and Mailchimp we found no published appeal process to quote.
- It doesn't guarantee reinstatement, and some suspensions (HubSpot free tools, a second Brevo suspension) can't be lifted.
- It can't tell which addresses on the remaining list will bounce. That needs a mailbox check.
Common questions
- How do I get my Amazon SES account out of review?
- Fix the cause, then reply to the case SES opened in the AWS Support Center with the cause, the changes already made and how they prevent a repeat. SES asks you to include only steps already implemented.
- Can I appeal a HubSpot suspension twice?
- HubSpot's appeal says the information can be submitted only once, so finish the cleanup before you start it.
- Does verifying my list fix a complaint suspension?
- No. Verification shows which addresses exist, not who asked for your mail. For complaints, reviewers look for removed contacts without permission and a clear opt-in.
- Is what I type sent anywhere?
- No. The letter is written in your browser.
Sources
Authentication and capacity are half of deliverability.
The other half is who you send to. Every hard bounce counts against the domain and inboxes you are sending from, and nothing in DNS can tell you which addresses on your list are dead.
- Bulk verification with real SMTP mailbox checks
- Hard bounces removed before a send, not discovered after
- Catch-all, disposable and role detection on every row
Plans from $9 a month, cancel anytime, no contract. Sign in with Google and your first 100 email checks are free, no card. The free tools stay free either way.