Verify Apify Google Maps Emails: What the Scraper Checks and What It Leaves to You

What Apify's scraper does with emails

From the Google Maps Scraper Actor page, read 8 November 2026:

• Website contacts (scrapeContacts): enriches places "with contact details extracted from the business website, including business emails". The page warns that this returns personal data and you're responsible for having a legal basis.
• Business leads enrichment: adds "employee names, job titles, emails" and more. It's off by default.
• Email verification (verifyLeadsEnrichmentEmails): "each lead's email address is verified and an emailVerification object is added to the lead output." It "requires business leads enrichment to be enabled."

The statuses, as Apify defines them:

Status	Apify's definition	Charged	What to do
ok	Valid, deliverable email address	Yes	Main batch if fresh
invalid	Invalid or non-existent email address	Yes	Drop
disposable	Disposable or temporary address	Yes	Drop
catch_all	Domain accepts all addresses; deliverability can't be confirmed	No	Risky: small separate batch
unknown	Result could not be determined	No	Re-check later
error	Technical error during verification	No	Re-check later

Many other "Google Maps email extractor" Actors in Apify's store are community-built, with different methods and prices. Read the page of the one you use.

Why the output still needs a check

• Website emails aren't covered. The verification add-on applies to enriched leads, not the info@ address found on the business's contact page.
• Role inboxes and third parties. Local-business websites often show a shared inbox, a booking platform's address or the web designer's.
• Time. A run from last month is last month's answer.
• Catch-alls. Apify itself says these can't be confirmed. That's true for every verifier, which is why they need separate handling rather than a pass.

The pre-send routine

1. Merge and clean

Combine website emails and lead emails into one column with fill missing emails, normalise the rest with the Google Maps leads cleaner, and:

• Split cells with several emails using split multiple emails in a cell.
• Flag addresses whose domain doesn't match the website with the email website domain match checker.
• Keep one address per business with the primary email picker.

2. Verify everything not checked in the last day or two

Upload to the verify page. Every address gets a live SMTP mailbox check and a status with the reason: valid, risky (catch-all, role, disposable, mailbox full), invalid or unknown. SimpleVerifier grades catch-alls rather than passing them (catch-all scoring), which helps decide how many to send. The same upload validates phone numbers too.

3. Send in batches

• Valid named addresses first.
• Valid role addresses in a separate, slower campaign.
• Higher-grade catch-alls last, a few hundred at a time; stop if hard bounces in a batch pass 2%.

Cold email for local service businesses covers volumes and copy for this audience.

Compliance

Apify's own page puts the legal basis on you. Read is it legal to collect business emails, CAN-SPAM for cold email and, for UK sole traders, PECR and UK cold email.

What checking costs

• Starter, $9 a month: 2,500 checks.
• Pro, $39 a month: Unlimited email verification.*
• Business, $99 a month: the first 300,000 checks a month at full speed, 5 seats.
• Agency, $249 a month: the first 750,000 checks a month at full speed, 15 seats, client workspaces.

*Pro fair use: the first 100,000 checks a month at full speed, then slower, never cut off. See pricing. Check your list free: the first 100 checks are free with a Google sign-in.

More reading: verify Outscraper emails, verify Google Maps leads, verify scraped emails, and our bulk email verifier page.